Greenhaus is a premium gardening and plant care brand committed to sustainability and environmental responsibility. Specializing in high-quality plants and eco-friendly gardening supplies, Greenhaus required a cohesive brand identity to reflect its values and connect with environmentally conscious consumers.
Date
August 2023
Art Director
Brand Identity, Art Direction, Graphic Design
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Greenhaus is a premium gardening and plant care brand offering high-quality plants and sustainable gardening supplies. With a strong focus on environmental responsibility, Greenhaus needed a brand identity to convey its values and connect with eco-conscious customers.
Despite its commitment to sustainability, Greenhaus faced challenges in standing out within a competitive market. The lack of a cohesive brand identity limited its ability to communicate its mission and establish strong customer recognition.
We developed a comprehensive brand identity aligned with Greenhaus’ vision:
Research & Ideation: We explored the gardening industry’s trends to find opportunities for differentiation.
Logo Design: The final logo features a stylized lowercase ‘G’ merging with a leaf, symbolizing the brand’s commitment to nature and growth.
Color Palette: A natural scheme of greens complemented by light beige tones emphasized sustainability and quality.
Brand Assets: Branded materials, including business cards, packaging, merchandise, and a modern website design, reinforced the brand’s identity.
Packaging designs showcased quality with mockups of plant pots, seed packets, and product labels. The website, the brand’s primary digital presence, featured user-friendly navigation, striking plant imagery, and streamlined product highlights.
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